What does assertive, assertiveness and assertive marketing mean?

What does assertiveness mean?

Assertiveness is the result between two totally opposite extremes, such as opinions, thoughts or feelings that are generating a midpoint between decisions, opinions or foundations; where both parties complement each other, benefiting each other in a convergent relationship.

What does assertive marketing mean?

Assertive Marketing is knowing how to negotiate, knowing how to ask, knowing how to refuse, and being flexible, setting limits and points to the extremes of the other opinion, respecting the rights of the other and communicating clearly, converging both extremes in a relationship where negotiate and mutually agree.

What does assertive mean?

It can be defined as the ability to express our desires in a friendly, direct, frank, open and appropriate way, managing to say what we want without hurting others.