What does assertiveness mean?
Assertiveness is the result between two totally opposite extremes, such as opinions, thoughts or feelings that are generating a midpoint between decisions, opinions or foundations; where both parties complement each other, benefiting each other in a convergent relationship.
What does assertive marketing mean?
Assertive Marketing is knowing how to negotiate, knowing how to ask, knowing how to refuse, and being flexible, setting limits and points to the extremes of the other opinion, respecting the rights of the other and communicating clearly, converging both extremes in a relationship where negotiate and mutually agree.
